February 12, 2024

Lissa Talks Print on Demand Episode 006: Learning From Your Customers (And Yourself, Too!)

Print on Demand: Learning From Your Customers (and Yourself, Too!)

Welcome back to my limited series podcast where we are talking all about print on demand!

Cause today? It’s a big one!

We are talking ways to expand by learning from your customers and yourself, too. We’ll talk about not being afraid to adjust your plans for your print on demand business, how sometimes we sell unexpected items, and I discuss ways I’ve pivoted my businesses in the past + ways I am currently testing products and designs in my print on demand Etsy shop. This was recorded in November and it still stands! I LOVE testing out new products. You never know what’s going to make people fall in love with your stuff! And honestly? Sometimes you’re surprised about what you fall in love with, too!

In our sixth episode of Lissa Talks Print on Demand, we are learning from customers.

In this episode, we’ll discuss:

Not Being Afraid to Pivot

How Sometimes We Don’t Love What We Thought We Did

How I Test Items in My Print on Demand Shop

A Refresh of Mixing What You Love With What Sells

Ways I Pivoted My Photography, Print on Demand Shop, and Mockups

How To Pay Attention To What Sells

Wanna know this episode in one quote? I’ve got you, boo!

You started your shop to sell tee shirts to science teachers but noticed you’re mostly selling sweatshirts to women working in STEM. Where do you go from here?

One of the most amazing parts of Print on Demand is this: You don’t have to do things one way. More important? Because there’s no physical inventory, you can scale however you want. Traditionally, you’d have to order – and then off load – your products. With POD, though, you can test a ton of stuff and, if something starts to sell, you don’t have to wait for it to arrive and test. You can immediately start a new test.”


Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

A Fun and Creative Podcast about Selling Print on Demand by Opal and June owner Lissa Chandler

More Information + Links About Print on Demand

Total Disclosure: A few of these are affiliate links.

Find the schedule for this podcast here! Want to see my past Print on Demand posts? Find ’em here!

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I’ll never stop singing their praises. They’re incredible!  For design work, I’m totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.  For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It’s my jam!

A Conversational Print on Demand Podcast by Opal and June Owner Lissa Chandler

Galleries + Links +  More

Weddings | Engagements | Seniors | Families | Personal | Photographers

Etsy Shops: Tee Shirts + Sweatshirts + Puzzles + Flower Prints | Mockup Photos

Based in Fayetteville, Arkansas Lissa Chandler is a portrait and wedding photographer. Lissa is also the owner of Opal and June where she offers mockup photographs, bookish + history merch, and the dreamiest photoshoot dress rentals. Additionally, Lissa is the host of the podcast Your Photographer Mom. As a creative photographer in Northwest Arkansas, Lissa doesn’t niche down on a genre. She niches on a feeling instead! That feeling? The huge, happy feeling of hope and excitement that you feel as a kid opening up a huge box of 120 crayons. Sound like a feeling you remember? Let’s shoot!